• Newsletter icon
  • Facebook icon
  • Twitter icon
  • Pinterest icon
  • Blog icon
  • YouTube icon
  • DBG Instagram

Mission & Core Values

The mission of Denver Botanic Gardens is to connect people with plants, especially plants from the Rocky Mountain region and similar regions around the world, providing delight and enlightenment to everyone.


The four core values of the new branding platform launched in January of 2008 --transformation, relevance, diversity and sustainability--spell out the Gardens' intentions in the years ahead. These core values, along with the Gardens' new brand platform, strategy, icon, and capital campaign, are cohesive and serve as a map to chart our course. With the support of friends, we set out to ensure Denver Botanic Gardens will forever flourish.